If you’re a business owner who has been trying to establish a presence online, you’ve probably heard of the eCommerce store building tool, WooCommerce. Why are most eCommerce businesses using it? In this article, we’ll take a closer look at this popular platform and help you assess if you need to hire a WooCommerce developer for your business.
What is WooCommerce?
For starters, it’s an open-source WordPress plugin. To use it, you need to build your online store using WordPress. The WooCommerce plugin can then be installed to handle all the eCommerce functions of your website.
The base plugin is free to use and provides basic functions for a new online business. Once your store expands, you will want to purchase paid extensions to enhance the customer experience. Paid extensions allow you to add features like integrating more payment options or add currency converters.
Why Use WooCommerce?
WooCommerce wins against BigCommerce and Shopify when it comes to SEO and customization.
For an eCommerce site that will require various functions and rely on SEO for traffic generation, it is recommended to set up your store with a site builder that is optimised for these factors.
WordPress paired with WooCommerce ticks those two boxes. Together, these tools offer great flexibility and functionality when building an eCommerce site. Let’s see why many businesses and experts have found success with WooCommerce.
SEO Made Simple
Nailing SEO can be crucial to the growth of an online business. Knowing effective keywords is important, but optimising for SEO is not just about repeating key phrases on your blog articles anymore. It also requires keeping your blog readability, site speed, and backlinks in check.
You’ll find businesses of all sizes using WordPress for many reasons, one being its ability to make optimising for SEO simple. Before publishing content, WordPress helps you make sure all the elements of a search-optimised piece are in place, such as a unique meta description and a few external links. A good free plugin to use for this is Yoast.
When you design your online store with WooCommerce, you can benefit from the advantages of publishing content with WordPress. Plus any savvy WooCommerce developer will advise and help you to ensure your content is optimised.
Customisability is one of the greatest benefits of using WooCommerce in building a digital store. It isn’t packed with thousands of themes, but it enables you to fully edit content and code to suit visual and functionality requirements.
There are two ways to customise your website with WooCommerce:
1) By using a plugin
2) By using a child theme
Using a WooCommerce plugin allows you to make minor modifications to your site even without a working knowledge of CSS. The WooCommerce Marketplace has thousands of them. This customisation option is helpful for business owners who plan on building a simple site without the need of a developer’s help.
For businesses that need to perform major tweaks on a popular theme, WooCommerce enables users to access or create a child theme. This function allows you to modify themes without the risk of future theme updates ruining your store’s layout and functions.
WooCommerce is definitely the perfect choice for a store builder if personalisation and SEO are important elements in your success strategy. If you’re already considering hiring a WooCommerce Developer to help you achieve a higher level of customisation, here’s how you can find skilled developers in Sydney.
Finding a WooCommerce Developer in Sydney
The WooCommerce website has a built-in hub for all business owners that are looking to collaborate with WooCommerce Developers or WooExperts – design agencies that are verified to be knowledgeable and capable of building stores with the platform.
The page provides a detailed list of WooCommerce experts along with their experience, expertise, and the projected costs of their services. You’re able to filter the list to only show agencies in Australia. The list also shows the city address of a WooExpert, making it easier for business owners to collaborate with ones nearby.
Unfortunately, WooCommerce closed applications to become a WooExpert as of 2017 so you might miss out on newer skilled businesses. Therefore, another way is to ask colleges, partners or even clients for a recommendation. Those that have had good experiences will happily refer you to their WooCommerce developer. You could even find an online store that you really like the look of and reach out to ask who developed their site.
If you have a low budget, you can also search for listings on various freelancing websites such as Fiverr or Upwork. There are plenty of skilled WooCommerce Developers who work alone and can take multiple clients at a time. However, a word of caution: quality of output can be extremely varied when you choose this option. Because you are dealing with offshore developers and not businesses in your local city (like Sydney), you risk not hearing from your developer if any problems occur after the project concludes.
Choosing a WooCommerce Developer
There are several promising agencies and WooCommerce developers in Sydney but how do you know who to give the job to? We’ve compiled a list of attributes to look for when hiring help with your WooCommerce website.
To determine the skills and experience you’ll need from a WooCommerce Developer, plan your site requirements and marketing strategy before hiring.
Developing an online store for a service company can be different from building a storefront for physical goods. You want to hire a team or individual who has experience building a store similar to yours.
Figure this out by looking at a developer’s portfolio and by adding questions about their design process in your interview. If you require heavy customization for your site, ask if the developer writes their own themes or not.
Here’s a rough process you should follow to ensure your WooCommerce Developer is worth hiring:
- Check out their website;
- Look or ask for previous work;
- Request a testimonial or reference;
- Make sure you get a fixed price scope;
- Ensure they understand the full scope prior to quoting;
- If you want a custom design, request the graphic design files to ensure they are not building using a template.
As you go through this process, remember these two points:
Ensure Project Direction
To gauge a developer’s capability, be ready with your site requirements before doing interviews. A reliable developer will be able to discuss a plan once a client has explained their needs.
For eCommerce sites, website security should be a priority. Your developer must be able to plan around handling sensitive customer data and administrative logins. An oversight in this area could be seriously detrimental to a digital business.
Discuss the design or what themes the developer recommends using for your site and get an idea of how they would lay out the store for optimal customer experience. Keep in mind to ask how the developer plans to implement inventory management and payment gateways. Additionally, make sure the person or team you’re hiring has a plan for backups in case anything goes wrong.
Lastly, don’t forget to discuss the cost of hiring their services. Most developers offer service packages that may include marketing for your business. If you only need help with a specific task, be on the lookout for developers that can offer customisable service packages.
Check Post-Project Availability
Various issues regarding data and updates can come up after a project has concluded. Be sure to talk through your developer’s terms and charges for tasks that need to be attended to post-project, like broken links or changes to a theme.
For example, at Wow Ventures, we have maintenance packages available to clients. Within this we do regular backups, handle and updates as well as constantly optimise the site so it loads fast and looks good in the eyes of Google.
Now that you’ve taken a closer look at WooCommerce and learned how to find assistance, start drawing out your plans for your online store so you can determine the skills you’ll need in a WooCommerce Developer. Remember that execution is just part of the entire process, and your results will just be as good as your vision.
Wow Ventures: WooCommerce Developer in Sydney
We are a web design and digital agency based in Sydney, Australia. Our expertise includes designing and building online stores that bring in sales. We are experienced in multiple eCommerce platforms, including WooCommerce.
What sets us apart is that everything we build needs a purpose. We look at “your why”, brand strategy, and consumer targeting to design a website that not only looks good but is also fit for purpose. We also make sure to consider conversion optimisation so you can rest assured that when you get visitors to your store, they have the highest likelihood of making a purchase.
If you’re interested in working together on a WooCommerce site, please feel free to send us a message or click on the chat icon to discuss how we can collaborate.